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FRESH-CUT NEW PRODUCT INNOVATIONS 2007-2008

Ready Pac® Introduces Over 20 On-Trend New Items to Meet
Consumer Demand for Fresh Convenience

Irwindale, Calif., (October, 2007) - Ready Pac has launched over 20 new items to directly address growing consumer demand for convenience produce items that offer variety and imaginative ingredients, and the need for healthful organic meal solutions.

Premium Fresh-Cut Fruit in Personal and Party Sizes
(Suggested retail of $2.99 to $5.99 for personal sizes and $15.99 for party sizes)
Ready Pac ready-to-eat premium fruit is available in both personal and party-sized crystal-clear containers. Sweet varieties include: Grape, Blueberry, Cantaloupe; Strawberry, Kiwi, Mango; Super Fruit Medley (Cantaloupe, Pineapple, Grape, Strawberry, Kiwi, Red/Green Apples, Blueberry, Blackberry); Berry Blend (Strawberry, Blueberry, Blackberry); Super Summer Splash (Strawberry, Cantaloupe, Honeydew, Kiwi, Grapes, Blueberry, Blackberry); Tropical Fruit with Lemon Dip; Apples with Cinnamon Crème and a Fruit-Cheese-Vegetables combination tray.

Fresh Snacks
(Suggested retail price of $1.99 to $2.99)
Ready Pac’s Just Snackin’™ line of fresh vegetable and fruit snacks gives consumers healthy convenience on the go. Crystal clear packaging showcases the multiple fresh components in every item. New snacks include: Apples, Granola & Yogurt; Vegetables & Cheese Snack and Veggie, Cheese & Ranch Dip Snack.

Premium Salad Blends
(Suggested retail of $3.29 to $3.99)
This line of new salads addresses consumers’ preference for adding their own dressing to make their favorite premium salads. New SKU’s feature premium lettuces with gourmet dried fruit and nut toppings including: Spring Mix with Pecan pieces and Golden Raisins; Parisian with Frosted Almonds and Dried Cranberries; Baby Spinach with Almonds and Red Tart Cherries and Santa Barbara with Frosted Pecans and Golden Raisins.

Complete Meal Salads
(Suggested retail of $3.99)
Ready Pac was the first to market in 2003 with ready-to-eat salad bowls. Since their introduction, Ready Pac® Bistro™ salads have become a big hit among time-pressed, health-conscious consumers and they are the number one selling brand of single-serve entrée salads at retail.2 This fall, the company launches a proven regional seller nationally -- Ready Pac® Bistro™ Chicken Cranberry Walnut Salad. Currently available in the Northeast, this salad will be available in all four Ready Pac USDA certified facilities in mid-October. This premium complete meal salad features a spring mix base with grilled white meat chicken, cranberries, walnuts, feta cheese with a raspberry vinaigrette dressing. Other popular Ready Pac salad bowl flavors include Asian Style Chicken Salad, Santa Fe Style Caesar, Chicken Caesar, Chef, Cobb, Greek and Spinach Bacon.

Organic Clamshell Salads
(Suggested retail of $3.69 to $4.49 for 5oz. size, $6.99 to $7.89 for 1lb. size)
Consumer demand for Organics has never been stronger, with total organic food sales topping $13.8 billion in 2005.¹ Through organic-certified plants in California, Georgia and New Jersey, Ready Pac offers fresher and better looking product than West Coast-only suppliers. Ready Pac Organic salads are available in clamshell packaging in both 5oz. personal and 1lb. family sizes. Organic Clamshell Salads are available in the following varieties:
Organic Baby Spinach in 5oz. and 1lb. sizes, Organic Spring Mix in 5oz. and 1lb. sizes, Organic Baby Romaine in 5oz. and 1lb. sizes and Organic Baby Arugula and Organic Spring Mix with Herbs each available in a 5oz. size.

Ready Pac will feature these new innovations as well as provide important industry updates at the Produce Marketing Association’s 2007 Fresh Summit International Convention in Houston TX, October 13 - 15. Ready Pac’s exhibit will be located at Booth Number 823. To schedule media interviews prior to or during the show, contact Pam Johnson, PJ Communications at (818) 846-5318 or pam@pjpr.com.

California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the U.S., Ready Pac’s award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.

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