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Ready Pac Launches New Organic Clamshell Salads

National Availability From Geographically Dispersed Plant Network
Means Fresher Salads For Consumers

Irwindale, Calif., October, 2007 - Consumer demand for Organics has never been stronger, with total organic food sales topping $13.8 billion in 2005. Fresh-cut organic salad sales reached $241 Million in the latest 52 weeks and are leading fresh-cut salad category growth up 10.4%.²

Although distribution of organic foods by Grocery, Mass Merchandisers and Club stores has increased, these channels still only represent 47% of total organic food sales1. With a much larger consumer base than Natural Foods retailers, these mainstream channels have a huge opportunity to capture a much bigger portion of organic food sales.

Ready Pac is introducing an expanded range of Organic clamshell salads to help retailers capitalize on this explosive growth opportunity and provide consumers with a fresh yet convenient way to eat healthier. Ready Pac’s new items include 5 oz. and 1 Lb. Organic Baby Spinach, Organic Spring Mix and Organic Baby Romaine. Organic Baby Arugula and Organic Spring Mix with Herbs are available in a 5 oz. size.

"Clearly, consumers see organic as ‘what’s next’ in value-added produce," says Ali León, director of fruit, vegetables and corporate communications for Ready Pac. " We are the first supplier to offer a full range of organic salads produced in our regional plants in California, Georgia and New Jersey. With these organic-certified plants, we can offer fresher and better-looking product than typical West Coast-only supply. What’s more, Ready Pac makes all of its products at our own facilities, thereby providing an added measure of quality control," adds León.

Ready Pac remains intensely focused on producing the highest quality and safest products possible. "We are very proud of the quality and safety record earned from customers and consumers over the past 38 years," León emphasized. California-based Ready Pac is a premier processor of fresh-cut produce. With processing facilities throughout the U.S., Ready Pac’s award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.

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