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READY PAC ADDS CHICKEN CRANBERRY WALNUT SALAD TO ITS NATIONAL TOP-SELLING READY PAC® BISTRO™ SALADS LINE

READY PAC’S "ON-THE GO" ENTRÉE SALADS OUTSELL THE COMPETITION 3:1

Irwindale, Calif., October, 2007 - The nation’s leading single-serve entrée salad brand, Ready Pac® Bistro™ salads is driving fresh-cut salad category sales with 23% of total category growth dollars.¹ The popular salad line also outsells the competition 3:1 in velocity.¹ The reason behind the success? "Ready Pac Bistro salads meet consumer demand for great taste and fresh convenience," said Ali León, director of fruit, vegetables and corporate communications for Ready Pac. "To expand upon the line’s success, Ready Pac is launching our Chicken Cranberry Walnut Salad, a proven-seller in the Northeast, for customers and consumers to enjoy nationally."

Ready Pac’s Chicken Cranberry Walnut Salad is a complete meal salad featuring a spring mix base with grilled white meat chicken, cranberries, walnuts, feta cheese and a tangy raspberry vinaigrette dressing. It expands the already popular national Ready Pac Bistro line to include more baby leaf based items. Other popular Ready Pac Bistro salad flavors include Asian Style Chicken Salad, Santa Fe Style Caesar, Chicken Caesar, Chef, Cobb, Greek and Spinach Bacon.

First to market in 2003, Ready Pac Bistro salads introduced consumers to ready-to-eat salad bowls in five on-trend varieties. All Ready Pac Bistro salads are packaged in clear packaging to showcase the fresh ingredients. Each comes complete with a topper tray that separates dressing, cheese and protein toppings from the lettuce to maintain maximum freshness. Ready Pac Bistro salads are made in-house at four USDA-certified facilities. Ready Pac Bistro salads give retailers an opportunity for increased category consumption. Over half of the salad bowl volume comes from increased consumption or new users coming into the category.² California-based Ready Pac is a premier processor of fresh-cut produce. With processing facilities in various locations across the U.S., Ready Pac’s award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets, restaurant chains and convenience stores across North America. For more information, visit www.readypac.com.

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