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Ready Pac® Presents Ready For You!™ "Grab ‘n Go" Program

Convenient Fruit, Vegetables and Personal Salads Provide Turnkey Sales For Stores

Irwindale, Calif., (October, 2007) - To support rapid category growth in the fresh-cut, single serve segment, Ready Pac introduces Ready For You!™ -- a new grab ‘n go program for grocery and convenient stores. The new program is designed to meet growing consumer demand for single-serve fresh cut fruits, vegetables and salads particularly among busy working women, moms with young children.

"Fresh fruit is the third most popular snack among men and women, behind gum and chocolate candy*" said Ali León, director of fruit, vegetables and corporate communications for Ready Pac. "Our new Ready For You!™ program provides busy people with the convenience of single serving, ready-to-eat fruits, vegetables and salads, and gives retailers a complete solution designed to build incremental sales and generate impulse purchases.

Ready Pac Ready For You!™ products are packaged in crystal clear containers so consumers can instantly see the product quality. An appetizing and colorful top-of-the-package label is designed to better appeal to the primarily female consumer.

"Snacking has become a more important way to eat with about 20% of all adult meals considered snacks," adds Leon. What’s more, take-out meals eaten in the car have increased by 68% since 1985.* Ready Pac’s new Ready For You!™ items provide on-the-go consumers with a healthy way to eat or snack whether it’s in the car, at a soccer match, at the office or at home.

The Ready For You!™ selections include:

Premium Fresh-Cut Fruit in personal 6oz. cups that fit in a car-cupholder. These fruit medleys include Grape, Blueberry, Cantaloupe; Strawberry, Kiwi, Mango; Super Fruit Medley (Cantaloupe, Pineapple, Grape, Strawberry, Kiwi, Red/Green Apples, Blueberry, Blackberry); Berry Blend (Strawberry, Blueberry, Blackberry); and Super Summer Splash (Strawberry, Cantaloupe, Honeydew, Kiwi, Grapes, Blueberry, Blackberry).

Fresh ready-to-eat snacks in the Just Snackin’ line with Apples and Fat Free Caramel Dip, Apples and Peanut Butter Dip, Celery and Peanut Butter Dip, Carrots & Celery with Ranch Dip, Apples, Granola & Yogurt, Vegetables & Cheese Snack and Veggie, Cheese & Ranch Dip Snack.

The nationally leading Ready Pac® Bistro™ salad line of single-serve entrée salads. These restaurant-style salads include premium lettuces, dressings and toppings with a fork in 8 national varieties including, Chicken Cranberry Walnut, Chef, Chicken Caesar, Santa Fe Style Caesar, Asian Style Chicken, Cobb, Spinach Bacon and Greek.

For the kids, Ready Pac® Cool Cuts™ vegetable dippers feature celery and carrot characters playing extreme sports to encourage healthy active lifestyles with kids. These three-pack snacks are available in Carrots with Ranch Dip, Celery with Ranch Dip and Celery with Peanut Butter Dip.

Ready Pac’s Ready for You!™ program offers a promotion package, including header cards, on-shelf POS, channel strips, product coupons and suggestions on where to best merchandise each item.

California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the U.S., Ready Pac’s award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.

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* Source: NPD’s Eating and Drinking Patterns in America, 2006

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