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Custom Private Label Store Products Emerging As Upscale Brands

Ready Pac Reveals Trends in Fresh-Cut Private Label Products

Irwindale, Calif. (October, 2007) - As the nation’s largest provider of store private label fresh-cut salads, Ready Pac is seeing an emerging trend toward "upscale" private label brands. According to Ali León, director of fruit, vegetables and corporate communications for Ready Pac, retailers are seeking private label products that offer superior, on-trend ingredients and packaging to better connect consumers with the retailers’ brand.

"Private label has typically been viewed as the bargain brand," said León. "Now more and more retailers want their store brands to make a statement and create a positive store image."

Retailers and distributors are partnering to co-develop products that will differentiate the retailers’ brands from the top-selling national brands. Savvy shoppers are looking for new flavor combinations and are choosing upscale blends and organics more often than garden varieties at cheaper price points.

"Today, a profitable store brand doesn’t mean just slapping a retailer’s name on the bag," said León. "It’s about creating blends so unique that consumers realize they can’t drive down the street to get the same item. Exclusive retailer-specific blends appeal to consumer loyalists who are already committed to your store brand."

León added that it’s important for retailers to establish a strong relationship with a private label supplier that can offer customer-specific blended products, and can provide cutting-edge flavor combinations based on current and future taste trends.

Ready Pac is the largest provider of store private label fresh-cut salads in the U.S., and a leading provider of organic store brand packaged blends. The company has developed special blends and kits for some of the most respected national and regional retail and foodservice chains in the country. Ready Pac‘s development team utilizes the latest culinary and consumer usage data to create some of the most innovative items in the produce section.

More Trend Info and Innovations in Fresh-Cut at 2007 PMA Fresh Summit

Ready Pac’s León and her team will unveil the hottest new items in fresh-cut as well as provide important industry updates at the Produce Marketing Association’s 2007 Fresh Summit International Convention in Houston TX, October 13 - 15. Ready Pac’s exhibit will be located at Booth Number 823. To schedule media interviews prior to or during the show, contact Pam Johnson, PJ Communications at (818) 846-5318 or pam@pjpr.com.

California-based Ready Pac is a premier processor of fresh-cut produce. With processing facilities throughout the U.S., Ready Pac’s award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.

California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the U.S., Ready Pac’s award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.

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