New Ready Pac ® Bistro ™ Salads Added to the Growing Line
of Fresh On-The-Go Foods
Ready Pac Offers NEW Restaurant - Favorite Asian Style Chicken and Santa Fe Style Caesar Salads In “On-The-Go” Bowls for Busy Health-Minded Consumers
Irwindale, Calif., October 22, 2006-Ready Pac's additions to its highly successful Ready Pac ® Bistro™ salad line of complete meal salads now make two of the most popular restaurant salad flavors available at retail. Ready Pac's Asian Style Chicken and Santa Fe Style Caesar Salads, with their distinct flavor profiles, offer consumers fresh restaurant flavor with the convenience of grab-n-go.
"The Ready Pac Bistro salad line has proven to be very popular among consumers, especially working women who purchase lunch to eat at the office or while running errands. Ready Pac Bistro salads offer time-pressed, heath-conscious consumers the freshness and convenience they're looking for”, said Steve Dickstein, vice president of marketing for Ready Pac.
With above average lunchtime purchases, Ready Pac Bistro salads draw lunchtime consumers into the produce department, which has been shown to generate incremental midday store traffic and sales. Plus, the new Asian Style Chicken and Santa Fe Style Caesar Salad varieties offer consumers a convenient way to enjoy two highly popular flavor profiles, providing more lunchtime variety.
Ready Pac's ASIAN STYLE CHICKEN SALAD is a light and crunchy blend of romaine and iceberg lettuces, topped with savory grilled chicken, crispy wonton strips, diced celery and a tangy sesame ginger dressing. Available in an 8-oz ready-to-eat bowl, like all Ready Pac Bistro salads, it even includes the fork.
Ready Pac's SANTA FE STYLE CAESAR SALAD is a flavorful and hearty combination of romaine, topped with chipotle chicken, sweet yellow corn, crunchy mini tortilla strips, a four cheese blend and zesty salsa ranch dressing, available in a 7.35-oz ready-to-eat bowl.
Introducing Two New Ready Pac ® Bistro™ Varieties
First to market in late 2003, Ready Pac Bistro salads introduced consumers to ready-to-eat salad bowls in five on-trend varieties including Chicken Caesar, Chef, Cobb, Greek and Spinach Bacon. All Ready Pac Bistro salads are packaged in convenient, ready-to-eat bowls, complete with handy fork and dressing, and are produced in USDA-certified facilities. Ready Pac's special packaging features individual compartments to maximize flavor and extend freshness by separating the lettuce from premium protein ingredients, such as chicken, cheese or bacon. The crystal-clear packaging showcases the fresh ingredients and creates strong value perception for all seven selections. Ready Pac Bistro salads give retailers an opportunity for increased category consumption. "Customers have been asking us to extend the Ready Pac Bistro range. We're now confident these two new salads will continue the growth momentum and help retailers capitalize on the huge grab-n-go fresh meal opportunity that is still in its infancy," emphasized Dickstein.
California-based Ready Pac is a premier producer of fresh convenience foods, including fresh-cut produce. With processing facilities in various locations in the U.S. , Ready Pac's award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets, restaurant chains and convenience stores across North America . For more information, visit www.readypac.com .
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