Ready Pac Introduces Three New Premium Fruit & Vegetable Party Trays
Tropical Fruit Tray with Lemon Chiffon Dip, Fruit-Cheese-Veg Sampler and
Apples with Cinnamon Crème Debut Just in Time for the Holiday Party Season
Irwindale, Calif., Oct. 22, 2006 ¾ As the holiday season kicks into high gear, Ready Pac's three new fresh-cut premium party trays, featuring delectable crème dips or cheese, are the perfect answer for busy shoppers and party hosts. From school Halloween festivities, to family Thanksgiving feasts, to year-end office functions, these sophisticated, yet convenient, party trays are ideal solutions for holiday entertaining.
The three new party trays feature Ready Pac's elite selection of premium fruit – a growing consumer sales category with a 23 percent increase in sales over the past 52 weeks.* Additionally, the new trays meet consumer demand for fruit in convenient, multi-serve packages.
For a delightful, fresh party dessert or sweet side dish, Tropical Fruit Tray with Lemon Chiffon Dip features a superior blend of tropical fruits, including mango, pineapple, kiwi and red seedless grapes. The melt-in-your-mouth, light lemon chiffon dip creates a heavenly flavor combination sure to please any party guest and top off any meal.
Conjuring up tastes and smells of traditional holiday favorites, Apples with Cinnamon Crème is a classic in the making. Sweet red and tart green apples surround a satisfying cinnamon crème that will transport guests back to grandma's kitchen, but with a modern twist.
The party tray for any occasion, Fruit-Cheese-Veg Sampler covers all the bases with delectable red seedless grapes, sweet red apples, and tart green apples. The vegetables are cool, crisp celery sticks and crinkle cut carrots, plus a complementary cubed Colby jack cheese.
With its one-of-a-kind crème dips and flavor combinations, Ready Pac is leading the market in fruit party trays, one of the fastest growing sub-segments in the fresh-cut fruit category with a 31 percent increase in sales this year*.
“Consumer trends are showing significant growth in premium fruit packaged in larger, multi-serve sizes,” said Steve Dickstein, vice president of marketing for Ready Pac. “As a national leader in fresh-cut produce, Ready Pac is well positioned to grow retailers' sales and profits by offering higher quality, innovative fruit concepts and adding unique dips for an unparalleled overall taste experience.”
Suggested retail prices are: $12.99 for the Fruit-Cheese-Veg Sampler, $13.99 for the Apples with Cinnamon Crème, and $18.99 for the Tropical Fruit Tray with Lemon Chiffon Dip. The introduction of these new products is supported by an eye-catching point-of-sale promotional campaign, including shelf strips, danglers, and static clings.
California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities in various locations in the U.S., Ready Pac's award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com .
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