Ready Pac Debuts New Parisian and Asian Complete Salad Kits
Distinctive, Fresh Flavor Combinations Earn Excellent Consumer Scores
and are Proven Winners in their Initial Roll Out
Irwindale, Calif., Oct. 22, 2006 -- This fall, Ready Pac introduces two new complete salad kits in innovative flavor combinations that earned rave consumer reviews.
Ready Pac's NEW PARISIAN COMPLETE SALAD KIT features a delectable combination of fancy lettuces with julienne carrots, white balsamic vinaigrette dressing, frosted almonds, dried cranberries and feta cheese . Created to bring the sophisticated taste of a French restaurant into consumers' homes, Ready Pac's new Parisian Complete Salad Kit's standout taste has already proven itself a winner in the warehouse store channel, capturing a top spot in club store salad kit sales.
Ready Pac's NEW ASIAN COMPLETE SALAD KIT is unlike any other Asian-style salad kit in the category. A crisp and hearty blend of romaine and iceberg lettuces with julienne carrots is complemented by sesame ginger and orange dressing, dried sweet pineapple, crispy wonton strips and honey roasted soy nuts. Capitalizing on the booming popularity and category growth of Asian flavors, Ready Pac's new Asian Complete Salad Kit is a solid sales addition to the produce department with its diversity of complementary ingredients conveniently packaged for consumers to enjoy instantly.
Almost 70 percent of consumers who participated in an independent research study said they would definitely or probably buy Ready Pac's new Parisian and Asian Complete Salad Kits. Accounting for 35 percent of the category's dollar growth, complete salad kits represent $347 million in annual produce aisle sales nationwide.
"Results from consumer research were outstanding for our new Parisian and Asian complete salad kits," said Steve Dickstein, vice president of marketing for Ready Pac. "The incredible consumer response, coupled with the fact that complete salad kits are one of the fastest-growing segments in fresh-cut salads, makes us confident they will drive incremental volume in the produce section."
Ready Pac's new complete salad kits have a suggested retail price of $2.99 to $3.49. Their introduction is supported by a full page FSI with 30 million coupons and a trial-driving in-store marketing campaign, including aisle danglers and coupons for $1 off at shelf. Product begins shipping late October. Ready Pac adds these two new kits to its popular line of complete salad kits. The signature line already includes Classic Caesar, Santa Fe Caesar, Coleslaw, Baby Spinach and American Blue Cheese.
California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the U.S., Ready Pac's award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com .
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